DII Fan Engagement

Author

William RohdeFollow

Date

5-6-2023

Document Type

Non Thesis

Degree Name

Master of Arts

Department

Kinesiology

Abstract

This project proposed a study that would investigate strategies a director of marketing within college athletics could use to help with fan engagement within a mid-sized Division II University at home basketball games. The method for this study would be a survey given to students to fill out based on their experiences at a Division II basketball game. If conducted, the results of this project would be beneficial for all mid-sized Division II University athletic departments, especially for their marketing plans each year for their basketball team(s).

Recommended Citation

Rohde, W. (2023). DII Fan Engagement (Thesis, Concordia University, St. Paul). Retrieved from https://digitalcommons.csp.edu/sport-management_masters/35