Date of Award

2001

Document Type

Non Thesis

Degree Name

Master of Arts in Education

Department

Education

Capstone Instructor

Fred Bartling

Second Reader

Susan Dion

Keywords

non-standard hour child care

Abstract

Lack of non-standard hour child care has been a barrier to successful employment for some residents in Minnesota. A state-wide community partnership based initiative to support non-standard hour child care has begun in Minnesota (Department of Children, Families & Learning, 2000; McKnight 1999). Studies of a two-year grant initiative to build capacity for child care during non-standard hours indicated a need for marketing materials. The process and results of designing a non-standard child care marketing package for the 23 child care resource and referral agencies in Minnesota is described.

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