Date
2015
Document Type
Thesis
Degree Name
Master of Arts
Department
Kinesiology and Health Sciences
First Advisor
Lana Huberty
Abstract
This capstone looks specifically at the planning, and execution of the 2015 Major League Baseball All-Star Game. Covering all aspects from marketing, financial planning, sports law and more, this project breaks down baseball's mid-summer classic from a professional sport management perspective.