Master of Arts
Kinesiology and Health Sciences
This research reflected an examination of the history and current trends of the Little League Baseball World Series and its parent organization Little League. The tournament, held in South Williamsport, Pennsylvania each August draws hundreds of thousands of fans from across the globe, and creates a multi-million dollar revenue stream. Little League is one of a handful of international non-profit entities, which introduces a unique set of business management techniques. Several of these facets were explored, including financial data, marketing initiatives, employee, and risk management as well as ethical practices in regards to the League as a whole, and more specifically the two-week competition for 11 and 12 year old boys. The author also reflected on her aspirations in regards to this capstone and the completion of her Master's Degree in Sport Management from Concordia University, St. Paul.