Document Type


Degree Name

Master of Arts


Kinesiology and Health Sciences

First Advisor

Lana Huberty


The most competitive athletes from across the world come together every four years to battle for the gold medal. The Olympics began in 1896, in Athens, Greece, and has become a worldwide tradition ever since. Organizing the Opening Ceremony of the Olympics takes a special team, as well as many extraordinary managers, that can handle the pressure, stay positive, and communicate with the various culture and language differences. The Opening Ceremony of the Olympics has been my choice of research topic for the past eighteen months, examining all phases and the event as a whole. Cover the history, marketing plan, employee management, risk management, and ethical analysis are all topics of the 2015 Summer Olympics Opening Ceremony in Rio, Brazil, that are discussed throughout the following paper.