Date

2016

Document Type

Thesis

Degree Name

Master of Arts

Department

Kinesiology and Health Sciences

First Advisor

Lana Huberty

Abstract

This paper is dedicated to the Super Bowl that will be held in Minneapolis, Minnesota in February of 2018. It introduces the organization responsible for the planning of the event, the event itself; as well as describes the venue in which the game will be played. The paper also includes marketing strategies for the event, suggestions to minimize risks, methods to manage employees, and discusses an ethical issue dealing with the event, as well as a personal reflection on the project and program.

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