Date
2016
Document Type
Thesis
Degree Name
Master of Arts
Department
Kinesiology and Health Sciences
First Advisor
Lana Huberty
Abstract
This paper is dedicated to the Super Bowl that will be held in Minneapolis, Minnesota in February of 2018. It introduces the organization responsible for the planning of the event, the event itself; as well as describes the venue in which the game will be played. The paper also includes marketing strategies for the event, suggestions to minimize risks, methods to manage employees, and discusses an ethical issue dealing with the event, as well as a personal reflection on the project and program.