Date

1990

Document Type

Capstone

Degree

Bachelor of Arts

Project Coordinator (Advisor 1)

Jan Eggersgluess

Abstract

The purpose of th1s Project is to plan and implement an effective marketing plan for Westview Acres Independent Retirement Community. The ultimate goal of the researcher is to assist in the increase of apartment rentals. Senior’s housing needs will be investigated and identified to develop a comprehensive marketing plan to reach the appropriate target population.

Comments

Concordia School of Accelerated Learning

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