Document Type



Bachelor of Arts

Project Coordinator (Advisor 1)

Monica Eden


The purpose of this project was to determine the feasibility of investing in the stock market without the use of a full-service broker, and the option choice was option two, a policy decision paper. The reason for this study is because it is considerably more cost-effective to invest with a deep-discount or discount broker. In addition to the cost factor, the returns from the stock in companies purchased and sold through a full-service broker are many times not that impressive, especially after the commission cost to buy and sell are subtracted from the gains.

The problem being studied is whether there is enough information available for an investor to select, purchase, and sell stocks, while using the much more cost-effective method of purchasing and selling the stock through a deep-discount broker. The project objectives were to determine how a full-service broker selects stock for purchase, determines when and at what price to buy a stock, and when and at what price to sell a stock.


Concordia School of Accelerated Learning


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