Dr. Kim Flottemesch
This study explored college students' perceptions of the use of makeup. In order to determine what effect makeup had on first impressions, an online survey was conducted. The study suggests that makeup does impact the perception of others, specifically women, based on how society views physical beauty. Interestingly, after conducting the survey, researchers found a higher percentage of individuals perceiving makeup toward a more positive view of how it enhanced one's perception of attractiveness and how much usage of makeup enhanced that attractiveness based on the perception of participation.
Kuehl, Shawn; DeWild, Scarlett; Mai, Jessica; and Yeng Yang, Mai
"Is Beauty Only Skin Deep? Exploring the Connections Between Makeup and Perception,"
Concordia Journal of Communication Research: Vol. 5
, Article 1.
Available at: https://digitalcommons.csp.edu/comjournal/vol5/iss1/1