"Hegemony, Gender Stereotypes and Disney: A Content Analysis of Frozen " by Larisa Arnold, McKenna Seidl et al.

Article Title

Hegemony, Gender Stereotypes and Disney: A Content Analysis of Frozen and Snow White

Authors

Larisa Arnold, Concordia University, Saint Paul
McKenna Seidl, Concordia University, Saint Paul
Ariel Deloney, Concordia University, Saint Paul

Faculty Mentor

Dr. Kim Flottemesch

Abstract

A content analysis was conducted and focused on the gender roles, gender expectations, and social norms in Disney films. The researchers studied one past Disney film, Snow White and compared it with the most recent Disney film, Frozen to draw distinctions and similarities between them. Through a chi square test of association comparing specific Disney roles of both men and women, minimum differences have been shown between past and recent films. Disney has made changes in their films by removing some overt gender stereotypes from the films; however, they continue to use many of these stereotypical gender expectations. The data suggests that hegemonic principles can be applied to the most recent Disney film Frozen. Disney has hidden traditional gender norms under the guise of being progressive while still utilizing the successful Disney formula of traditional gender roles and expectations.

DOI

https://doi.org/10.54416/TZOY1130

Recommended Citation

Arnold, Larisa; Seidl, McKenna; and Deloney, Ariel (2015) "Hegemony, Gender Stereotypes and Disney: A Content Analysis of Frozen and Snow White," Concordia Journal of Communication Research: Vol. 2, Article 1.
DOI: https://doi.org/10.54416/TZOY1130
Available at: https://digitalcommons.csp.edu/comjournal/vol2/iss1/1

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