Document Type


Degree Name

Master of Arts


Kinesiology and Health Sciences

First Advisor

Lana Huberty

Second Advisor

Stephen Ross


This study goes into detail about effective athletic fundraising techniques at non-scholarship universities in the United States. Content analysis was the chosen methodology for the review of the literature due to the amount of information already available. Specifically, the study reviewed athletic fundraising for non-scholarship universities through bonds, grants, sponsorship, alumni donations, and individual team fundraisers. The purpose of this study was to give an overview of fundraising options, possibilities, and examples for the use of athletic directors in non-scholarship university athletic departments. The topic was chosen with the basis of collegiate athletics continuously growing in the United States and with the thought that non-scholarship universities athletic departments (NCAA & NJCAA Division III, NAIA) rely more on fundraising than scholarship giving athletic departments (NCAA & NJCAA Division I, II).