Master of Arts
Kinesiology and Health Sciences
The Wisconsin Interscholastic Athletic Association (WIAA) is a member of the National Federation of State High School Associations, and is a small, non-profit organization. The WIAA's Boys State Basketball tournament, most attended event hosted by the WIAA, has a long standing history in Wisconsin sports and is always looking to improve the event each year. The purpose of this thesis was to gain an in depth understanding of the event's history, budget, marketing, risk management, and human resource management. Recommendations were made for risk management issues and a marketing plan was laid out. A recent ethical dilemma surrounding the event is also explained. This event is essential to the WIAA and the surrounding Madison community, and leaves a lasting impact on those who attend the event.