Document Type


Degree Name

Master of Arts


Kinesiology and Health Sciences

First Advisor

Lana Huberty


This is a comprehensive study assessing Little League Baseball and the Little League World Series. Founded in 1939, Little League Baseball has become the world's largest organized youth sports program. In the span of 60 years, Little League Baseball has grown from three teams to nearly 200,000 teams, covering all 50 U.S. states and more than 80 countries. Despite being a non-profit organization, Little League Baseball must still place a high priority on generating revenue. The more revenue Little League Baseball can produce, the more affordable they can make programs to participants. Keeping these program costs low will aid in increased participation around the world. This paper covered strategies regarding marketing, volunteer retention, risk management, and ethical situations involved in increasing participation in Little League Baseball.