Document Type


Degree Name

Master of Arts


Kinesiology and Health Sciences

First Advisor

Lana Huberty


The purpose of this Capstone project was to create an event centered on an existing event within the sports industry. The "Big Wish - Concordia College" an event based off a wish granting experience through the Make-a-Wish Foundation along with a football game at Concordia College in Moorhead, Minnesota. Further research was conducted to identify how the Make-a-Wish Foundation grants wishes to children. Some of the findings indicated that a child must be between 2.5 and years old, have a life threatening illness, referred by someone, and have not had a wish granted previously. Using the research shown through the wish granting process, the event was created and a child by the name of Jimmy Flowers was identified to have a wish be granted. Through the collaboration of the local Make-a-Wish Foundation, Concordia College, and the Student Athletic Advisory Committee at Concordia, the wish experience for Jimmy Flowers was able to be granted. This Capstone detailed the specifics of the "Big Wish - Concordia College" event, including items such as: a marketing and risk management plan, budget, ethical analysis, a plan for motivating employees, and a personal reflection.