Document Type


Degree Name

Master of Arts

Chairperson (Advisor 1)

Dr. Kimora Kachelmyer

Reader (Advisor 2)

Cynthia Rowley


The Internet is dramatically transforming how traditional organizations operate and conduct business. As a result, traditional organizations need to change the way they operate both internally and externally. To facilitate this type and magnitude of change will require a new corporate strategy; traditional organizations will be required to incorporate e-business into their corporate strategy. Successfully incorporating e-business into a traditional organization's overall corporate strategy will require organizational change; more specifically, this corporate strategy change will require senior leadership to fulfill the roles necessary to transform their traditional culture into an e-culture.

This thesis will research the roles senior leadership must play to successfully put into operation the required organizational changes that will transform a traditional culture into an e-culture, thereby allowing a traditional organization to successfully enter and compete in thee-business market. A traditional organization wishing to enter the e-business world must start with culture transformation. A successful senior leadership driven culture transformation, from a traditional culture to an e-culture, can go a long way toward ensuring a traditional organization's long-term success.


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