Master of Arts
Chairperson (Advisor 1)
Dr. Kimora Kachelmyer
Reader (Advisor 2)
The Internet is dramatically transforming how traditional organizations operate and conduct business. As a result, traditional organizations need to change the way they operate both internally and externally. To facilitate this type and magnitude of change will require a new corporate strategy; traditional organizations will be required to incorporate e-business into their corporate strategy. Successfully incorporating e-business into a traditional organization's overall corporate strategy will require organizational change; more specifically, this corporate strategy change will require senior leadership to fulfill the roles necessary to transform their traditional culture into an e-culture.
This thesis will research the roles senior leadership must play to successfully put into operation the required organizational changes that will transform a traditional culture into an e-culture, thereby allowing a traditional organization to successfully enter and compete in thee-business market. A traditional organization wishing to enter the e-business world must start with culture transformation. A successful senior leadership driven culture transformation, from a traditional culture to an e-culture, can go a long way toward ensuring a traditional organization's long-term success.
Recommended CitationHadley, C. (2001). Evaluating the Leadership Role Needed to Transform a Traditional Culture (Thesis, Concordia University, St. Paul). Retrieved from https://digitalcommons.csp.edu/legacy-capstones_maom/47
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