Document Type


Degree Name

Master of Arts

Chairperson (Advisor 1)

Dr. Richard Brynteson

Reader (Advisor 2)

Dr. Kimora Kachelmyer


As the delivery of education moves to include a multitude of models, so too must alumni relations programs adapt to involve a diverse array of alumni. This study focuses on the situation at Concordia University, St. Paul, where the delivery of education has changed to include traditional and non-traditional models. As a result, at the current rate of graduation, alumni from non-traditional programs will outnumber those from traditional programs in 25-30 years. This study uses telemarketing data and interviews with alumni of Concordia's School of Accelerated Learning to learn about the program and obtain their views on what would keep these alumni involved with the school after graduation as a basis for building a targeted alumni relations program.


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